Zoho’s Made-in-India Arattai App Surges in Popularity, Now Offers Android TV Support

Zoho’s Arattai messaging app has seen a 100x surge in downloads recently, fueled by official endorsements and growing public interest. The app, positioned as a Made-in-India alternative to WhatsApp, offers a similar range of features, including texting, calling, and file sharing, but with a unique edge over its global rival.

One standout feature is its dedicated Android TV app, which WhatsApp currently does not offer. Users can now download Arattai on their Android TV via the Play Store, allowing for a more versatile messaging experience across devices. This move further strengthens Arattai’s position as a homegrown competitor in India’s messaging app market.