‘Work was less earlier, now we have to turn down offers’: Music duo Guddu–Kaushik on rising fame after Deewaniyat

What happened: Music composers Guddu–Kaushik opened up about their journey after the success of the title track Deewaniyat.

• Why it matters now: The duo has become one of Bollywood’s most in-demand new composer teams, leading to a surge in work.

• What changes for people: Their sound is shaping the new wave of romantic Bollywood music, influencing upcoming films and young creators.

• Who is affected: Bollywood producers, streaming platforms, and fans following fresh voices in music.

Guddu–Kaushik reflect on their journey from struggle to spotlight

Music composer duo Guddu and Kaushik have quickly emerged as prominent names in Bollywood’s new soundscape. The pair, who recently composed the title track Deewaniyat for the film Ek Deewane Ki Deewaniyat, say their growing recognition has transformed both their workload and their creative responsibilities.

In a candid conversation, the duo shared how life has changed since their breakout success.

‘Earlier there was less work, now we have to decline many offers’

Speaking about their early hustle, Guddu and Kaushik revealed that breaking into Bollywood was far from easy. They worked on small projects, often waiting months for the next opportunity.

Today, the situation has completely reversed.

The composers said they now receive multiple offers simultaneously, forcing them to choose projects carefully. They added that the industry’s trust in their style has pushed them to continuously evolve: “We learned a lot along the way, and every new song teaches us something.”

Deewaniyat gave the duo a mainstream identity

The success of Deewaniyat positioned the composers among the most promising new-age music creators in Hindi cinema. Their blend of melody and modern production has earned praise from fans as well as industry insiders.

The title track’s streaming numbers have further boosted their momentum, opening doors to bigger collaborations.