SS Rajamouli’s Varanasi Sparks Frenzy: Streaming Rights May Hit an Unprecedented ₹1000 Crore

Excitement is at an all-time high for SS Rajamouli’s next cinematic spectacle, Varanasi, starring Mahesh Babu, Priyanka Chopra, and Prithviraj Sukumaran. Even before its release, the film is dominating headlines — and now, industry chatter suggests its streaming rights alone may fetch a jaw-dropping ₹1000 crore, a record-shattering figure for Indian cinema.

A Potentially Historic Streaming Deal

According to a Hindustan Times report, Varanasi has become the “hottest property” from India on the global streaming market. With Rajamouli’s RRR earning international acclaim — including an Oscar win — and Baahubali 2 setting huge worldwide benchmarks, anticipation for his next project is immense.

Trade sources indicate that major streaming platforms are preparing Hollywood-level bids for the digital rights.
The report claims:

“The final figure could go as high as ₹1000 crore.”

If the deal materializes, it will mark the highest pre-release digital earning for any film in Indian history — setting a new industry benchmark.

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About the Film: Cast, Characters & Scale

Mahesh Babu as Rudra

Mahesh Babu headlines the film as Rudra, a role that promises intensity and charisma.

Priyanka Chopra as Mandakini

Priyanka Chopra plays Mandakini, marking her grand return to mainstream Indian commercial cinema.

Prithviraj Sukumaran as Kumbha

Prithviraj takes on the antagonist’s role, Kumbha, adding further star-power and dramatic weight.

Before the title reveal, the makers released striking character posters, heightening the buzz.

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Massive Fan Event and IMAX Announcement

The title-reveal event, Globetrotter, was held at Ramoji Film City in Hyderabad, where over 50,000 fans gathered to witness the spectacle. Rajamouli confirmed during the event that Varanasi will be shot in IMAX format, signaling a visually grand and immersive filmmaking approach.

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Release Timeline

Varanasi is slated for a January 2027 theatrical release, though the exact date is yet to be officially announced.