Shaan responds to AR Rahman’s ‘not getting work’ remark, says music industry isn’t driven by communal angles

• What happened: Shaan responded to AR Rahman’s recent remarks about not receiving enough Hindi film work.

• Why it matters now: The comment has triggered a wider debate on how the Hindi music industry takes creative decisions.

• What changes for people: Raises questions about how artists navigate shrinking opportunities in a hit-driven ecosystem.

• Who is affected: Playback singers, composers, producers, labels and fans who follow Hindi film music.

Mumbai, January 17: Veteran singer Shaan has reacted to comments made by music icon AR Rahman, who recently said his work offers in Hindi cinema have reduced and hinted that it may involve a communal element. Shaan countered that view, stressing the industry operates on creative suitability rather than identity, and urged artists to focus on output instead of allegations.

Rahman’s observation, made during an interview with BBC Asian Network, suggested that a power shift in the past eight years has changed how decisions are made in Bollywood music. He said he does not chase assignments and prefers sincerity to attract work. He also hinted that non-creative gatekeepers influence opportunities today.

What Shaan said in response

Speaking to IANS in Mumbai, Shaan explained that work fluctuations are normal across sectors and should not be linked to communal bias. He highlighted that even after decades of hit songs, he sometimes faces lulls.

According to Shaan, music selection depends largely on a project’s tone, texture and market expectations. He noted that producers and composers make choices based on how well a voice fits the soundtrack. Shaan also warned that focusing on identity angles could distract artists from innovation and consistency.

Why the debate matters now

The Hindi film music landscape has undergone structural change over the past decade. Streaming platforms have reshaped listening habits, composers have less control over full albums, and labels often push singles and promotional tracks that fit data-driven trends. Industry professionals say this shift has created fewer long-term collaborations and more project-specific assignments.

Experts point out that these changes have affected mid-career and veteran singers, not just newcomers. As film music leans heavily on digital metrics, reach and viral potential, traditional playback careers have become unpredictable.

No official industry stance

There has been no formal comment from major Hindi music labels or film associations regarding Rahman’s remarks. Industry insiders say there is no evidence of systemic bias, but acknowledge that decision-making has become more commercial and centralized, leaving less room for creative flexibility.