Mayyur Girotra's 'Collectables': Where Heritage Meets High Fashion

Top Summary

• What happened: Mayyur Girotra launched 'The Collectables', a line of reworked vintage textiles and museum-worthy finds into jackets, saris, and waistcoats, alongside his MG Homes interior design venture.
• Why it matters: Girotra champions sustainable luxury, fair artisan wages, and the preservation of heritage crafts, challenging conventional luxury fashion.
• What changes for people: 'The Collectables' offers consumers unique, ethically-sourced couture pieces with historical significance and heirloom potential.
• Who is affected: Artisans in Rajasthan, particularly women weavers in Barmer, benefit from fair wages and the preservation of their traditional skills.

A Maximalist's Vision

Delhi-based designer Mayyur Girotra, known for his maximalist aesthetic, has launched 'The Collectables', a collection featuring approximately 45 restored and reworked vintage finds.

Girotra's design philosophy extends to his home and parties, reflecting a love for indigenous weaves, heritage textile techniques, and bold motifs.

MG Homes and 'The Collectables'

The launch coincides with growing interest in his MG Homes, where he translates his design aesthetic into interiors.

'The Collectables' reimagines museum-worthy textiles into contemporary couture, including jackets, saris, and waistcoats.

Ethical Luxury and Artisan Empowerment

Girotra emphasizes ethical practices and fair compensation for artisans.

 

"Designers have to give weavers the right value for the product they are creating. Even if it means cutting from your very, very high margins."

 

He advocates for ensuring that artisans' children are not deterred from continuing their craft.

Preserving Heritage Through Design

Girotra believes finding modern uses for century-old crafts and textiles is crucial for their survival.

His team works with women in Barmer, Rajasthan, and small artisan communities, spending up to three months on a single jacket due to the intricate work involved.

Unique Pieces with a Story

'The Collectables' features rare and historic finds sourced globally.

Examples include a jacket shimmering with zardozi and gota made from old Rabari camel saddle bags, and a biker jacket crafted from an old Kutch bedcover.

Heirlooms for the Future

Girotra envisions 'The Collectables' pieces as heirlooms, designed to be passed down through generations.

 

"When you’re wearing a piece, it holds so much. So many hands, so many regions, so much history. This is a storyline in your wardrobe."

 

What to Watch Next

Mayyur Girotra plans to continue collaborating with weavers in Kanchipuram and expanding his ethical sourcing practices. Expect to see more unique creations that blend history, artistry, and sustainability in his upcoming collections.