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MAI Raises Alarm Over Netflix–Warner Bros. Mega Deal, Calls It “A Direct Threat to Theatrical Ecosystem”

The Multiplex Association of India (MAI) has issued a strong statement expressing “deep concern” over Netflix’s proposed acquisition of Warner Bros. Discovery (WBD), warning that...

Dec 7
2 min read
MAI Raises Alarm Over Netflix–Warner Bros. Mega Deal, Calls It “A Direct Threat to Theatrical Ecosystem”

The Multiplex Association of India (MAI) has issued a strong statement expressing “deep concern” over Netflix’s proposed acquisition of Warner Bros. Discovery (WBD), warning that the move could severely disrupt India’s theatrical landscape.

On December 5, Netflix and WBD announced an $82.7-billion enterprise-value merger, one of the largest entertainment deals ever. The acquisition is expected to close post the separation of WBD’s Global Networks division in Q3 2026, bringing Warner Bros. Pictures, HBO, and HBO Max under Netflix’s ownership.

Why MAI Is Concerned

MAI believes the acquisition could:

  • Reduce the flow of big-ticket Hollywood films to Indian cinemas

  • Shorten or eliminate theatrical windows, pushing films straight to streaming

  • Destabilize footfalls, revenues, and the overall film-exhibition ecosystem

MAI President Kamal Gianchandani’s Key Points

  • India’s theatrical market depends on “choice, scale and cultural diversity.”

  • Warner Bros. has been a long-standing, reliable content partner for Indian cinemas.

  • Cinemas are not just entertainment venues but major economic engines, supporting millions across production, distribution, exhibition, F&B, and allied sectors.

Netflix’s Track Record Raises Red Flags

MAI’s statement notes that:

  • Netflix has a history of limited and restrictive theatrical releases

  • This indicates a lack of belief in the “cinema-first model”

“If this acquisition proceeds, the risk is two-fold,” MAI warns:

  1. Sharp decline in high-quality studio content available to theatres

  2. Shortened or missing theatrical windows, directly affecting revenue and consumer choice

Such outcomes could weaken the entire ecosystem of film production, distribution, and exhibition in India.

Call for Regulatory Scrutiny

MAI stressed that a merger of this magnitude needs careful oversight from regulators in India and globally. The association will continue presenting its concerns to authorities.