Janhvi Kapoor Named 'Friend of the Maison' by Baume & Mercier
Janhvi Kapoor partners with Baume & Mercier at Geneva event.
Top Summary
- What happened: Actor Janhvi Kapoor was announced as 'Friend of the Maison' by Baume & Mercier and attended an event in Geneva.
- Why it matters: It signifies Kapoor's growing influence in the world of luxury brands and her alignment with Baume & Mercier's brand identity.
- What changes for people: This partnership could lead to future collaborations and campaigns featuring Kapoor, potentially influencing fashion trends.
- Who is affected: Fans of Janhvi Kapoor, admirers of Baume & Mercier, and the fashion industry.
Janhvi Kapoor's Swiss Debut with Baume & Mercier
Bollywood star Janhvi Kapoor has officially joined forces with luxury watchmaker Baume & Mercier as their new 'Friend of the Maison'.
The announcement was made during a special evening at La Réserve in Geneva, where Kapoor celebrated the partnership.
A Couture and Craft Red Carpet Moment
Kapoor dazzled in a Sabina Bilenko couture gown from the AW 25 collection, styled by Meagan Concessio.
Her look featured a sheer strapless gown adorned with hand-applied crystals and beads, complemented by a voluminous cape inspired by 1940s film Noir.
The vintage-inspired soft wavy bob and flawless makeup added a cinematic glam to Kapoor’s overall look.
Decoding the Joia de Baume & Mercier 10850
Kapoor paired her couture gown with the iconic Joia de Baume & Mercier 10850 quartz watch.
The watch features a stainless steel bezel set with 40 diamonds and a silver-tone dial with a crossed satin brushed finish.
The Roman numerals and leaf hands added to the timepiece's elegance.
Kapoor's Perspective
"I am truly honoured to join Baume & Mercier as Friend of the Maison, especially at the launch of the Joia collection. I was instantly drawn to its celebration of a free, bold and authentic femininity. For me, style is a deeply personal expression — and Joia beautifully captures the idea of celebrating every moment while staying true to who you are,"
Kapoor shared in a statement.
What to Watch Next
Expect to see Janhvi Kapoor representing Baume & Mercier in future campaigns and events. Keep an eye out for new Joia collection releases and potential collaborations inspired by this partnership.