From Engineer to Entrepreneur: Shivam Sets New Standards in Incense Stick Business

A Visionary Leap from Employment to Entrepreneurship

Shivam Dubey, a resident of Vijadharpur in Fatehgarh, has set a precedent by forging his own path rather than succumbing to circumstances. Formerly working as an Assistant Engineer in Odisha, Shivam resigned from his job in 2014 due to family reasons.

After leaving his employment, he explored various avenues but found no fulfillment. A government scheme soon provided a new direction, marking the beginning of his entrepreneurial journey.

Embracing the Entrepreneurial Spirit with a Government Scheme

Discovering the Chief Minister's Youth Entrepreneur Scheme, Shivam recognized it as the opportunity he had long awaited. He underwent training, learned the intricacies of incense stick manufacturing, and began preparing to realize his entrepreneurial dream.

Following loan approval in January 2026, he procured the necessary machinery and commenced production. His relentless hard work and dedication paid off, and his business now extends beyond Vijadharpur and Farrukhabad to other districts.

Furthermore, he is effectively reaching customers through online channels, expanding his market reach significantly.

Mastering the Craft of Incense Stick Manufacturing

Upon learning about the government scheme, Shivam Dubey sought training at FFDC Kannauj. There, he gained in-depth knowledge of perfume, incense stick production, and related business aspects.

Leveraging the knowledge acquired during training and his own research, he applied for the scheme to establish an incense stick manufacturing unit. After his loan was sanctioned in January 2026, Shivam ordered essential machinery from Kanpur and Ahmedabad, initiating his venture.

Establishing the business in its initial phase was challenging, but he focused equally on production and market penetration with patience and hard work.

Growth Through Quality and Market Expansion

Gradually, his business began to gain momentum. Recognizing the quality of his products and market demand, he registered for GST and systematically advanced his business operations.

Consequently, his products began selling not only in Farrukhabad but also in surrounding districts. Over time, Shivam identified evolving market needs and integrated his business with the online marketplace.

Today, his products are reaching customers on popular online platforms like Flipkart, Amazon, and Meesho. Thus, this small initiative, which began in Vijadharpur, has now transcended local market limitations and established a presence in the digital marketplace.

Entrepreneurship Offers More Fulfillment Than Employment

Shivam Dubey believes that while a job provides a fixed income, the self-satisfaction derived from building and growing one's own business is unparalleled. His aim is to expand his business and create more employment opportunities.

On the occasion of Youth Day, Shivam Dubey's journey serves as an inspiration for young individuals who believe that adverse circumstances can be overcome with strong willpower, the right opportunities, training, and tireless effort.

While many youths are seeking government and private jobs, Shivam's story conveys the message that it is possible to dream of becoming an employer, not just a job seeker. The Chief Minister's Youth Entrepreneur Scheme acted as a bridge, leading him to the goal of self-reliance, a pursuit he had harbored for years.

A Modern Indian Youth Shaping Their Future

On the occasion of Youth Day, Shivam Dubey's story is not just about an incense stick industry; it is the narrative of a youth in today's changing India who dares to move beyond job seeking and shape their own future with their hands.

Shivam Dubey's entrepreneurial journey is not confined to an incense stick manufacturing unit but is a testament to how a young person, with their vision and dedication, can break free from the conventional job sphere and create new opportunities.

After leaving his Assistant Engineer job in Odisha in 2014 due to family responsibilities, Shivam took up various jobs, big and small, but found no contentment. This dissatisfaction continuously motivated him to do something new and his own.

Learning about the Chief Minister's Youth Entrepreneur Scheme proved to be a significant turning point. This scheme not only offered him financial assistance but also provided technical training and essential guidance.

During his training at FFDC Kannauj, he learned incense stick manufacturing techniques, the use of various fragrances, quality control, and how to understand market demand. This training served as a strong foundation, making the path to realizing his business dream smoother.

From Local Success to National Reach

Following the loan sanction in January 2026, Shivam promptly installed modern machinery. Initially, he faced production challenges but did not give up. He improved the production process, focused on quality, and worked diligently to make his products competitive.

Gradually, the demand for the quality and fragrance of his incense sticks began to rise. After achieving success in the local market of Farrukhabad, he planned to expand his business to neighboring districts.

Considering changing market trends and increasing customer expectations, Shivam took the bold step of connecting his business with online platforms. By listing his products on major e-commerce portals like Flipkart, Amazon, and Meesho, he significantly broadened his target customer base.

Today, his venture, which started from a small village in Vijadharpur, is reaching customers nationwide, a result of his foresight and hard work.

Inspiring a Generation of Self-Reliant Youth

Shivam Dubey believes that the self-satisfaction found in entrepreneurship is far greater than in any job. It is not merely a source of income but a means to build one's identity, provide employment to others, and contribute to society.

His goal is to further scale his company and inspire more and more young people to become self-reliant. On this occasion of Youth Day, Shivam Dubey's story presents an inspiring example for millions of young people who wish to fulfill their dreams despite limited resources or family pressures.

This story demonstrates how government schemes, when combined with the right mindset and determination, can become a ladder to success. Youth like Shivam represent the new generation of a changing India, which believes in creating employment opportunities for themselves rather than just seeking jobs.

His entrepreneurial journey is a powerful reminder that with courage, innovation, and hard work, anyone can become the architect of their own destiny.