Deepika Padukone Joins Ranveer Singh as Abu Dhabi Tourism Brand Ambassador, Making Bollywood History

Bollywood superstar Deepika Padukone has been named the latest regional brand ambassador for Experience Abu Dhabi, the official destination brand of the Department of Culture and Tourism – Abu Dhabi. Deepika joins her husband Ranveer Singh, who has represented the emirate since 2023, making them the first Bollywood couple to jointly front the campaign.

Through upcoming brand films and storytelling initiatives, Deepika will showcase her experiences in Abu Dhabi, highlighting the city’s vibrant traditions, entertainment, and family-friendly attractions.

“Travel is always more meaningful when it is with the people you love,” Deepika said. “Ranveer has explored and celebrated Abu Dhabi with so much passion over the last three years, and now I get to join him on this journey. I cannot wait to experience everything this beautiful city has to offer – from its rich culture to the warmth of Emirati hospitality.”

Ranveer Singh echoed her enthusiasm, emphasizing Abu Dhabi’s appeal as a family-friendly destination.

“Abu Dhabi has it all: culture, adventure, beaches, entertainment—you name it. I am proud to have shared this city with the world over the years, and I’m even happier to explore it now alongside my wife, Deepika. It’s a place to create memories for life.”

Deepika will spearhead upcoming campaigns showcasing seasonal events, festivals, and immersive experiences, including the celebrations around Diwali, inviting audiences worldwide to explore the emirate’s diverse offerings.

With this partnership, Abu Dhabi tourism continues to leverage Bollywood’s global reach, while the Padukone-Singh duo sets a new benchmark as ambassadors who blend celebrity influence with cultural storytelling.